improvemyUX
    Sample UX Audit
    Client Store Name
    February 2026
    61/100
    Overall Score

    Solid foundations, significant conversion leaks

    The store has a clear visual identity and functional navigation but loses customers at key decision points — particularly on product pages and at checkout. Quick wins are available that could meaningfully improve conversion rate within weeks.

    Shopify · UX + CRO Audit
    UX Pillar Scores
    78
    Navigation & IA
    65
    Product Discovery
    48
    Product Detail Pages
    42
    Cart & Checkout
    60
    Trust & Credibility
    70
    Mobile Experience
    55
    Performance & A11y
    Fix Now — Urgent Issues
    1
    Checkout: no guest option visible
    Forced account creation is appearing before guest checkout — a known conversion killer. Surface guest checkout as the primary CTA immediately.
    2
    PDP: Add to Cart below the fold on mobile
    The primary purchase action requires scrolling past 3 image carousels. Sticky ATC bar needed for mobile immediately.
    3
    No trust signals at checkout
    Payment icons, SSL badge and return policy are absent from the checkout flow. Simple copy/icon additions with immediate impact.
    4
    Search returns zero-results pages
    Common search terms produce dead ends with no suggestions or redirects. Fix search synonyms and add fallback recommendations.
    Testing Hypotheses — A/B Ideas
    A
    Social proof above the fold on PDP
    Moving star rating and review count directly under the product title rather than below the fold.
    "We believe this will increase ATC rate by reducing purchase anxiety early."
    B
    Urgency messaging on low-stock items
    Testing "Only 3 left" inventory messaging vs no messaging on products with ≤5 units.
    "We believe scarcity signals will increase conversion without harming trust."
    C
    Free shipping threshold banner
    Dynamic "Add £X more for free shipping" cart prompt vs current static message in the header.
    "We believe contextual prompts will increase average order value."
    D
    Homepage hero: lifestyle vs product-led
    Current hero shows product only — test against lifestyle imagery with product-in-context.
    "We believe emotional framing will improve engagement and scroll depth."
    Key Findings
    FindingPillarSeverityRecommendation
    No persistent cart — items lost on browser closeCart & CheckoutcriticalEnable persistent cart in Shopify settings; add abandoned cart email sequence
    Product filters reset on back navigationProduct DiscoveryhighImplement URL-based filter state to preserve context on back button
    CLS issues on PDP image load (score: 0.28)PerformancehighAdd explicit width/height to image elements; lazy-load below-fold images
    Size guide opens in new tab, breaking flowProduct Detail PagesmediumConvert size guide to inline modal to keep users in purchase context
    No breadcrumb navigation on collection pagesNavigation & IAmediumAdd breadcrumb trail on all collection and product pages
    Returns policy requires 4 clicks to findTrust & CredibilitylowSurface returns policy in footer, PDP and cart — one line with link