User Research That Gets Used.
Deep dive into user behaviour, needs, and motivations to inform design decisions with real actionable insights.
Get in TouchI bring end-to-end user research experience across both qualitative and quantitative methods, from in-depth interviews and usability testing to surveys and data analysis. I organise and facilitate research sessions, then translate findings into clear, actionable reports that inform real product and design decisions. Whether working independently or alongside cross-functional teams, I take ownership of the full research process. Insights don't just get documented. They get used.
For clients, this means getting a research partner who can hit the ground running, handles the logistics, asks the right questions, and delivers findings that are genuinely usable. I help teams move from uncertainty about their users to confident, evidence-based decisions, without needing to manage every step of the process themselves.
Reduce Risk
Validate ideas and assumptions before investing in development, saving time and money on features users actually need.
Understand Users
Gain deep insight into user behaviours, motivations, and pain points to create experiences that truly resonate.
Drive Decisions
Replace guesswork with evidence-based recommendations that align stakeholders and accelerate product direction.
Services.
User Interviews
One-on-one conversations with real users to uncover needs, frustrations, and motivations that quantitative data alone can't reveal.
Usability Testing
Moderated and unmoderated sessions that show you exactly where real users struggle, hesitate or give up.
Card Sorting
Structured exercises that reveal how users naturally group and label information, shaping intuitive navigation and content structure.
Surveys
Quantitative insight at scale to size problems, confirm patterns and prioritise what to tackle next.
Data Analysis
Turning raw analytics and behavioural data into clear patterns and opportunities that guide smarter product decisions.
A/B Testing
Controlled experiments that compare design variations against real user behaviour to validate what actually drives results. See CRO & UX Audits.
Recruitment
Finding and screening the right participants so every research session delivers meaningful, representative insights.
What Clients Say.
"I've worked with Andy on multiple occasions now and wholeheartedly recommend him. He's a fantastic partner for our projects. Andy immediately understands the client's needs, makes collaboration easy, and delivers thoughtful solutions that hit the mark. We have received excellent feedback from clients on his work and couldn't have completed these technical projects without him. Andy stays on schedule, makes the entire process smooth and stress-free."
Emily Quinn
Senior Account Manager, Poke Marketing
"I've had the pleasure of working with Andy at two different companies, and his impact on our product's UI/UX has been consistently outstanding. He has a unique talent for solving complex design challenges with simple, elegant solutions. Andy is not only incredibly smart and helpful but also a great collaborator. I highly recommend him."
Ericsen Cioffi
Engineering Manager, PlanDataAI
"Andy is always my top choice for a UI/UX designer. He's not only incredibly talented but also an absolute pleasure to work with. I had the opportunity to collaborate with him closely for five years across two different companies, and his creativity, speed, and problem-solving abilities consistently impressed me. No matter the challenge, Andy approaches every project with thoughtful solutions and multiple design options. Every collaboration we've shared has led to successful outcomes. I'd recommend him 100%!"
Meredith Corvo
Product Manager, Morningstar
Work.
REO Digital
User Research
Designing and executing user research projects for clients worldwide.
Jack's Flight Club
CRO · User Research · UX Strategy
Trials weren't converting to paid. Research-led onboarding redesign, A/B tested, lifted trial and paid subscriptions.
Mount Sinai Brand Center
UX Strategy · User Research
Modernising and addressing usability issues for a hospital network's brand center.