Product Management & Ownership, Grounded in User Research.
Most product owners manage the backlog. I connect every decision back to the people who'll actually use the product.
Get in TouchAfter 20+ years running UX strategy and user research for e-commerce, SaaS, healthcare and finance products, at agencies and growing startups, I've stepped increasingly into full product ownership. The combination is rare: I can define the vision, run discovery, write the requirements and keep the roadmap honest because I've spent two decades understanding what users actually need, not what teams assume they need.
Whether you need a product owner for an ongoing engagement, support on a specific initiative, or someone to establish product ownership in a team that doesn't have it yet, I bring the structure, stakeholder management and user-centred thinking to move work forward.
Evidence-first prioritisation
Backlog decisions backed by real user research, not stakeholder pressure or internal assumptions.
Cross-functional fluency
20 years working across design, engineering, marketing and leadership gives me the context to align teams that rarely agree.
UX depth, PO breadth
I can run the discovery myself. That's not something most product owners can offer.
Services.
Backlog Management
Prioritisation and refinement grounded in user evidence, not just stakeholder pressure. The team always knows what's next and why.
Stakeholder Alignment
I've worked across agencies, startups and enterprise teams. I know how to translate competing demands into shared priorities and keep leadership, design and engineering pointed in the same direction.
Product Vision
A clear, user-centred vision that connects user needs to business objectives and gives the team something to make decisions against day to day.
Roadmap Planning
Outcome-driven roadmaps that balance quick wins with strategic initiatives, built around evidence from research rather than internal assumptions.
User Research Integration
This is where the UX background earns its place. I can run the research myself, not just commission it, so discovery is embedded in the process from day one.
Ways to work together.
Interim Product Manager
Fractional Product Owner
Discovery Lead
What Clients Say.
"I've worked with Andy on multiple occasions now and wholeheartedly recommend him. He's a fantastic partner for our projects. Andy immediately understands the client's needs, makes collaboration easy, and delivers thoughtful solutions that hit the mark. We have received excellent feedback from clients on his work and couldn't have completed these technical projects without him. Andy stays on schedule, makes the entire process smooth and stress-free."
Emily Quinn
Senior Account Manager, Poke Marketing
"I've had the pleasure of working with Andy at two different companies, and his impact on our product's UI/UX has been consistently outstanding. He has a unique talent for solving complex design challenges with simple, elegant solutions. Andy is not only incredibly smart and helpful but also a great collaborator. I highly recommend him."
Ericsen Cioffi
Engineering Manager, PlanDataAI
"Andy is always my top choice for a UI/UX designer. He's not only incredibly talented but also an absolute pleasure to work with. I had the opportunity to collaborate with him closely for five years across two different companies, and his creativity, speed, and problem-solving abilities consistently impressed me. No matter the challenge, Andy approaches every project with thoughtful solutions and multiple design options. Every collaboration we've shared has led to successful outcomes. I'd recommend him 100%!"
Meredith Corvo
Product Manager, Morningstar
Work.
vHelp
Product Management · UX Strategy
Task management system for care providers and volunteer organisations during COVID-19.
Jack's Flight Club
CRO · User Research · UX Strategy
Trials weren't converting to paid. Research-led onboarding redesign, A/B tested, lifted trial and paid subscriptions.
Benetic
UX Strategy
Product design project focused on enhancing user experience and interface design.
Ready to Get Started?
Let's talk about whether product ownership, UX consulting, or a combination of both is the right fit for your team.
Schedule a Call