Shopify CRO audit
Bluefin, a UK paddleboard retailer, had a strong range and genuine trust drivers, including a 5-year warranty and 60-day returns, but sales weren't matching the traffic. I reviewed the store on desktop and mobile against my e-commerce heuristics, supported by their analytics, and delivered a 40-item action list prioritised by severity. The biggest issues were a crowded price and buy area, a Deals banner pulling shoppers away from product pages and checkout, and distractions in the checkout itself. Most fixes were targeted layout changes, not a redesign.
UX & CRO Consultant
40 prioritised recommendations across navigation, product pages, checkout and accessibility, plus four test hypotheses
Scores summarise the findings of the original audit.