My Work.
Insights into successful past projects and achievements
Bluefin SUP Boards
Shopify CRO audit
CRO
CRO audit of a paddleboard store where key journeys were buried and product pages worked against the buy button.
Copycat Fragrances
Customer research and Shopify UX audit
CRO · User Research
Customer research and CRO for a fragrance store, turning shoppers' own words into filters and fixes.
Harlem Hair Company
Shopify UX and CRO audit
CRO
UX and CRO audit of a mobile-first store, finding why visitors never reached its strong product pages.
Legis Music
D2C conversion audit
CRO · User Research
D2C conversion audit for a royalty-free music platform.
Everflow Irrigation
Lead generation audit
CRO
Lead generation audit of a free quote flow.
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Fazer
UX, CRO and competitor review
UX Strategy · CRO · User Research
UX, CRO and competitor review for a global brand strategy agency, delivering quick wins and evidence-based recommendations for a planned rebrand.
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Webeo
Usability audit and re-think of on-boarding and key user journeys for a B2B optimisation tool
Lead Forensics
User testing and UX design for a sales analytics tool
ESC 365
Improving trial to paid conversion for a cardiology education platform