Everflow Irrigation.

Overview

Everflow had strong photography and steady traffic, but the free quote flow wasn't producing enough quality leads. Using my lead generation heuristics framework, analytics and a competitor review, I found the problems were in conversion architecture: the hero 'free quote' CTA and the nav 'Free Quote' link went to different places, trust signals sat too far down the page, and the quote form repeated questions and gave no reassurance on privacy or response time. An accessibility check found 21 errors and 22 contrast failures. I delivered a heuristic scorecard and a prioritised report of targeted fixes, with no redesign needed.