Lead Forensics.

Overview

Lead Forensics is a B2B lead identification tool offering users powerful data analysis to better understand potential customers. The existing interface provided frustration to users who struggled to extract value from the trial version, resulting in lack of paid sign-ups.

I worked with Lead Forensics to test the existing platform with users and developed wireframes taking into account key insights, providing a more concise and navigable display of basic information and powerful filtering tools displayed prominently and simply.

Versions were iterated after additional testing with users until a final product update could be released.