ESC 365.

Overview

ESC 365 a leading knowledge hub for cardiovascular science required a detailed heuristic analysis using the traditional Nielsen 10 heuristics. This was a detailed study looking to uncover usability issues and crucially convert trial users into paid members. Users were not seeing the length and breadth of the knowledge available mainly due to a difficult to use homepage and filtering system.

The resulting report set out how page layout and information architecture could be improved to aid navigation, engagement and demonstrate the value of the product for trial users.

The work carried out as a result of the report resulted in a marked upturn in both engagement across pages and trial users who would upgrade to a paid package.