Harlem Hair Company.

Overview

Harlem Hair Company, a recently launched US hair extensions store on Shopify, had 87% of its traffic on mobile. Hotjar showed visitors dropping off before they reached the product pages, which were actually strong. I reviewed the store against usability heuristics alongside the Hotjar funnel data and four competitors. The leaks were a homepage carousel that didn't introduce the brand or signpost categories, bundles that looked like single products, and mobile issues such as product images that didn't swipe and broken FAQ links.