People visit your store, but they don't buy.
Shopify CRO Audit: find where shoppers drop out, and what to fix first.
Sound familiar?
- Traffic is steady, or growing, but sales aren't keeping up.
- Plenty of add-to-carts, but too few completed checkouts.
- You're spending on Meta or Google ads and the store isn't paying them back.
- You've changed the theme or the product pages, and it's hard to tell what's helped.
Where it usually goes wrong.
Product pages
Unclear benefits, weak photos, missing size, delivery or returns information.
Trust
Reviews, guarantees and policies that are hard to find, or missing.
Cart and checkout
Surprise costs, forced account creation, too few payment options.
Mobile
Most traffic is on phones, and small layout problems cost sales.
Navigation and search
Shoppers can't find the right product quickly.
Offers and bundles
Average order value left on the table.
Two ways I can help.
One-off audit
- Full purchase journey on mobile and desktop
- UX Scorecard
- Prioritised fix list: Fix Now and Testing Hypotheses
- 15 to 20 minute video walkthrough
- Review of your Shopify analytics and GA4, Hotjar or Clarity if you have them
- Accessibility check
- 15-minute kickoff call
Ongoing support
After the audit, I can stay on to turn the findings into tests, read the results and keep improving the store month by month.
- A/B test plan from the audit findings
- Results analysis and next steps
- A monthly review call
Ongoing support also available
Talk about ongoing supportHow it works.
Kickoff
15 minutes
Your goals, customers and access to analytics.
Walkthrough
I go through your store as a first-time shopper on mobile and desktop.
Analysis
Heuristics review against my e-commerce framework, analytics, accessibility and a quick competitor check.
Delivery
7 days from kickoff
Scorecard, prioritised fix list and video walkthrough.
Optional
Ongoing testing and support.
Recent Shopify audits.
Three stores, three different leaks. Each snapshot includes a scorecard summarising what I found.
Bluefin SUP Boards
Shopify CRO audit
CRO
CRO audit of a paddleboard store where key journeys were buried and product pages worked against the buy button.
Copycat Fragrances
Customer research and Shopify UX audit
CRO · User Research
Customer research and CRO for a fragrance store, turning shoppers' own words into filters and fixes.
Harlem Hair Company
Shopify UX and CRO audit
CRO
UX and CRO audit of a mobile-first store, finding why visitors never reached its strong product pages.
What I do and don't do.
I find the problems and specify the fixes, with screenshots and clear priorities. Your developer or designer builds them. If you don't have one, I can recommend someone.
FAQ.
People visit your store, but they don't buy.
Shopify CRO Audit: find where shoppers drop out, and what to fix first.